Founders
Our Founders
Noha is built with the support of a select group of “Founding Partners”, whose expertise, credibility, and shared vision help shape the platform from its very foundation. These partners include both leading institutional stakeholders and some of Bahrain’s most respected and established jewellers, bringing together authority, trust, and generations of talent and industry knowledge. Institutional Founding Partners contribute strategic alignment, credibility, and confidence, reinforcing Noha’s connection to Bahrain’s regulatory, cultural, tourism, and economic ecosystem. Their involvement ensures that the platform reflects not only commercial excellence, but also national purpose and long-term vision. Alongside them, Noha is guided by premier jewellery houses whose reputation, craftsmanship, and deep understanding of the industry provide invaluable insight, mentorship, and leadership. Their participation helps preserve the highest standards of design, authenticity, and excellence across the platform. Together, these Founding Partners are not only supporting Noha: they help define the future of Bahrain’s jewellery ecosystem and securing its rightful place on the global stage. Their belief in this vision greatly contribute to giving Noha its unique strength, purpose, and authority.
Noora Jamsheer
Founder & CEO of DANAT
Noora Jamsheer
Founder & CEO of DANAT
Noora Jamsheer
Founder & CEO of DANAT
is one of the leading luxury jewellery brands in the Middle East, known for its exceptional craftsmanship and timeless designs.
Every collection reflects attention to detail, premium materials, and a commitment to delivering refined luxury.
Noora Jamsheer
Founder & CEO of DANAT
“At DANAT, we are committed to elevating Bahrain’s position as a global centre for pearls & gemstones while preserving our industry’s integrity and heritage. Platforms like Noora connect this legacy with international audiences and support designers and businesses that uphold the highest standards of quality and authenticity.”
Noora Jamsheer
Founder & CEO of DANAT
Noora Jamsheer
Noora Jamsheer is the Chief Executive Officer of the Bahrain Institute for Pearls and Gemstones (DANAT), a certified diamond grader trained at leading international gemological institutes. She brings deep technical expertise and strategic leadership to the sector. Since her appointment in 2019, she has played a key role in advancing Bahrain’s position as a global centre for pearl and gemstone excellence, driving innovation, sustainability, and international collaboration across the industry.
About DANAT
DANAT is Bahrain’s national institute dedicated to pearls, gemstones, and jewellery. Established in 2017 under the Kingdom’s sovereign wealth fund, it serves as a global authority in gemological testing, certification, research, and education. DANAT plays a vital role in protecting Bahrain’s pearling heritage while enhancing trust, transparency, and standards across the jewellery industry worldwide.
Devji, is a distinguished name in the world of fine jewellery, known for its timeless craftsmanship and dedication to excellence. With a legacy rooted in tradition and innovation, the brand brings together artistry, precision, and authenticity to create pieces that celebrate elegance and heritage.”
Noora Jamsheer
Founder & CEO of DANAT
Devji’s collections are inspired by culture, nature, and modern design, offering a unique blend of classic and contemporary styles. Each piece is carefully crafted using high-quality materials and certified gemstones, ensuring both beauty and lasting value.
With a strong commitment to trust and transparency, Devji continues to serve customers with integrity and passion. The brand focuses on delivering exceptional experiences, making every jewellery piece not just an accessory, but a meaningful expression of identity and celebration.
With a strong commitment to trust and transparency, Devji continues to serve customers with integrity and passion. The brand focuses on delivering exceptional experiences, making every jewellery piece not just an accessory, but a meaningful expression of identity and celebration.
Noora Jamsheer
Founder & CEO of DANAT
Noora Jamsheer
Founder & CEO of DANAT
is a curated digital destination showcasing the nest jewellery and pearls from Bahrain to the world. Bringing together leading designers, trusted institutions, and a rich heritage of craftsmanship, Noha connects global audiences with creations dened by authenticity, artistry, and cultural depth.
Noora Jamsheer
Founder & CEO of DANAT
is one of the leading luxury jewellery brands in the Middle East, known for its exceptional craftsmanship and timeless designs.
Every collection reflects attention to detail, premium materials, and a commitment to delivering refined luxury.
“At DANAT, we are committed to elevating Bahrain’s position as a global centre for pearls & gemstones while preserving our industry’s integrity and heritage. Platforms like Noora connect this legacy with international audiences and support designers and businesses that uphold the highest standards of quality and authenticity.”
Noora Jamsheer
Noora Jamsheer is the Chief Executive Officer of the Bahrain Institute for Pearls and Gemstones (DANAT), a certified diamond grader trained at leading international gemological institutes. She brings deep technical expertise and strategic leadership to the sector. Since her appointment in 2019, she has played a key role in advancing Bahrain’s position as a global centre for pearl and gemstone excellence, driving innovation, sustainability, and international collaboration across the industry.
About DANAT
DANAT is Bahrain’s national institute dedicated to pearls, gemstones, and jewellery. Established in 2017 under the Kingdom’s sovereign wealth fund, it serves as a global authority in gemological testing, certification, research, and education. DANAT plays a vital role in protecting Bahrain’s pearling heritage while enhancing trust, transparency, and standards across the jewellery industry worldwide.
Devji, is a distinguished name in the world of fine jewellery, known for its timeless craftsmanship and dedication to excellence. With a legacy rooted in tradition and innovation, the brand brings together artistry, precision, and authenticity to create pieces that celebrate elegance and heritage.”
Devji’s collections are inspired by culture, nature, and modern design, offering a unique blend of classic and contemporary styles. Each piece is carefully crafted using high-quality materials and certified gemstones, ensuring both beauty and lasting value.
With a strong commitment to trust and transparency, Devji continues to serve customers with integrity and passion. The brand focuses on delivering exceptional experiences, making every jewellery piece not just an accessory, but a meaningful expression of identity and celebration.
With a strong commitment to trust and transparency, Devji continues to serve customers with integrity and passion. The brand focuses on delivering exceptional experiences, making every jewellery piece not just an accessory, but a meaningful expression of identity and celebration.
is a curated digital destination showcasing the nest jewellery and pearls from Bahrain to the world. Bringing together leading designers, trusted institutions, and a rich heritage of craftsmanship, Noha connects global audiences with creations dened by authenticity, artistry, and cultural depth.